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I'm in Las Vegas this week for NAB (National Association of Broadcasters) convention. Looking at how broadcasting is changing for the good of business.  One thing I did read about, broadcasters want to move to offer their content to mobile devices.  They are working with on getting the technologies added to mobile devices that would allow them to receive a broadcast signal. Next February when the analog signal gets cut off, all TV stations in America will be broadcasting in digital.  Broadcasters are working on getting mobiles devices to receive the transmitted digital signal.

They say this move is because they are losing advertising dollars to all the new media like the Internet.  As people are on the go more and more and able to take their media with them on smart phones and ipods, companies are spend less on TV and radio advertising.   Now just think if you could get all you local TV and radio stations on your mobile media player, you could be inline at the bank or waiting at the doctors office and view local TV. Now think about if you advertised there more people would see your ad.  The days of having to be home to watch TV would be over.

This will be a good thing local businesses that advertise on TV as viewers will not be restricted when and where they can see you’re ads.

April is upon us and it just seems like time goes faster and faster, before you know it summer will be here. If your business thrives during the summer months you should start marketing now.  You should be sending out postcards and special offers to your customer list, now is the time to get them thinking about your services or products.  In a lot of cities across the country spring garden shows and Expo's will be going on, this is a great chance to expand your mailing list.

I highly recommend even a small booth at one of these shows so you can gather names and addresses for your mailing list.  An idea you can offer to get people to give your their information is have a drawing for free products or services.  You should never try to close sales at these kind of events, the main purpose should always be for gaining market awareness and expanding your mailing list. Just offer information and don't be pushy, the sales will come.

Please visit our main website at www.thewattersgroup.com, there you'll find books and audio CD's that will help you manage and market your business that will free up your time and profits in the bank.

Inside the March 08 issue - We talked about logo design and how important a simple professionally designed logo is for every business to half.  When marketing your business make sure your logo is on everything your perspective clients will see, this will help brand your company image to your market.

If you are not a subscriber to our monthly newsletter and would like to have a free issue please e-mail me at lee@thewattersgroup.com. Don’t miss any of the real nuts and bolts information on managing and marketing your small business.